Dakar Rally legend, Xavi Foj, joins Cooper Tire as 4x4 brand ambassador

Wednesday 16 October 2013

Multiple Dakar Rally winner, Xavi Foj, is to join Cooper Tire as brand ambassador to the manufacturer’s acclaimed 4x4 tyre range, in a two-year deal.
The Catalan rally ace, who won back-to-back Dakar Rally Production Class titles in 2012 and 2013 on Cooper Discoverer S/T MAXX tyres, will represent Cooper’s off-road range across Europe.
As part of the agreement, Cooper will sponsor Foj in both the 2014 and 2015 Dakar rallies, as the Spaniard aims for more glory in the gruelling 8,500-kilometre challenge. Foj plans to continue using the S/T MAXX tyre, which provides excellent traction in the sandy soils which make up much of the Dakar Rally course.
Foj will also be present at various European 4x4 events, sharing his experiences and promoting Cooper’s off-road range, as the manufacturer continues its push to raise brand awareness across the continent.
Foj, who has long advocated Cooper tyres in his off-road pursuits, said, “I’m thrilled to join the Cooper Tire team as ambassador to its 4x4 range. I’ve built a very good relationship with Cooper in recent years and I’ve enjoyed great success with Cooper’s tyres so I’m very keen to promote the brand and share my experiences and I’m really looking forward to taking on my new role.”
Sarah McRoberts, Marketing Communications Manager for Cooper Tire Europe, added, “Xavi is one of the most successful off-road racers around and our relationship with him and his team has gone from strength to strength. The addition of Xavi as an ambassador for our 4x4 range makes perfect sense for us.”